Digital Marketing, E-Books, Search Engine Optimization

Search Engine Optimization

What is SEO?

SEO is the process of improving web pages so they rank high in search engines
for a specific keyword phrase. SEO is divided in two categories: on-page optimization and off-page optimization. On-page optimization it refers to every method you use that change the page code; off-page optimization equals link popularity (more on this later)

  1. Choosing the right keywords
  2. Keyword research tools
  3. On-page SEO
  4. The Meta Keywords Tag
  5. Body text
  6. Keyword prominence
  7. Keyword Proximity
  8. Keyword Frequency
  9. Keyword Density
  10. Anchors and Links

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